SUBJECT: Having Your Ebook Ghostwritten Lesson 33 of 50: Why Would An Ebook Need Cover Art?

Hi {!firstname_fix},

Do not for a moment think that an eBook does not
require a cover. If you're going to sell your
eBook to the public, go the extra half mile and
get some great cover art for it. Of course your
eBook is full of all your best, Grade A meat. It
discusses a sought-after topic, was prepared by a
solid ghostwriter, and was edited and approved by
you yourself. Customers should be able to read
about you on the Internet, click on a text link,
and buy your book. Write it and they will come.
Right? 

Wrong. Even online, people continue to judge
books by their covers. Look at it like this.
Would you buy a book from Barnes and Noble if it
were just a stack of papers stapled together?
Heck no you wouldn't. For $15.95, you want
something with an official binding and cover. 

What would bookstores be like if every shelf held
only stacks of paper held together with binder
clips, large staples, rubber bands or manila
folders? Even if Edgar Allen Poe wrote the pages
(assuming you hadn't heard of him), and his
handwritten pages were sitting there, hardly a
soul would be enticed to buy. 

No matter how good a book is, it must be nicely
packaged. The value of a paper book is
exponentially increased by the addition of
nothing more than a glue binding and nice cover.
Likewise, and eBook's sale-ability and appeal is
exponentially increased when it is packaged with
an appropriate cover. In order to sell well, a
book sitting on a retail shelf will actually have
to have more than just any old cover. It will
need to have a spine as well. And the pages
cannot be attached with noteBook rings (usually).
The cover should appear to be professionally
designed. In other words, a red cover from
Kinko's will not make buyer's pull out their
credit cards and rack up purchases. Brick and
mortar booksellers know how to sell books. They
do it with eye-catching displays and covers with
color, catchy text, and shiny spines. 

And if they really want to grab your attention
with a book, they may make a special display,
offer a bonus, have the author available to sign
copies, or set a particular book on a particular
shelf where it will be more visible to passers
by. 

As we all know, it's tough to sell a book!
Sometimes even good covers get passed by, because
other covers are more enticing! So, hear me when
I tell you, don't even think of trying to market
an eBook without cover art!

If you're interested in outsourcing your ebook
creation, check out this offer below:

YOUR LINK HERE

To your success, 
YOUR NAME GOES HERE